Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Pepels, Werner"
~subject:"Absatz"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Gesellschaftspolitische Releva...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Absatz
Marktforschung
Werbung
23
Advertising
16
Kommunikation
10
Marketing
10
Marketing management
9
Marketingmanagement
9
Communication
6
Unternehmen
6
Kommunikationspolitik
4
Werbeplanung
4
Advertising media
3
Advertising planning
3
Promotional materials
3
Theorie
3
Theory
3
Werbemittel
3
Werbeträger
3
Advertising industry
2
Kommunikations-Mix
2
Kommunikationsstrategie
2
Marketingstrategie
2
Werbewirtschaft
2
Agentur
1
B-to-B-Marketing
1
Business start-up
1
Business-to-business marketing
1
Forecasting model
1
Market research
1
Marktinformation
1
Marktkommunikation
1
Mediaplanung
1
Planung
1
Prognoseverfahren
1
Public relations
1
Target group
1
Unternehmensgründung
1
Werbeagentur
1
Werbekampagne
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Sammlung
1
Language
All
German
Author
All
Pepels, Werner
Koschnick, Wolfgang J.
6
Gutenberg, Erich
5
Hessenmüller, Bruno
2
Hiller, Kerstin
2
Meffert, Heribert
2
Strebinger, Andreas
2
Tropp, Jörg
2
Wilhelms, Christian
2
Adlwarth, Wolfgang
1
Andersen, Eduard
1
Baier, Daniel
1
Bartel, Henry
1
Barth, Klaus
1
Barton, S. G.
1
Bergler, Reinhold
1
Braunschweig, Ernst
1
Coltzau, Peter
1
Crane, E.
1
Crisp, Richard D.
1
Decker, Reinhold
1
Demand, Klaus
1
Disch, Wolfgang K. A.
1
Dlouhy, Walter
1
Fechler, Christoph
1
Fessel, Klaus
1
Fink, Dietmar
1
Fleck, Matthes
1
Gröner, Patrick
1
Heidel, Bernhard
1
Herterich, Roland
1
Heuer, Gerd Wilhelm Fritz
1
Hillesheim, Dieter
1
Hillesheim, Jochen
1
Hobart, Donald Marcene
1
Hoeting, Karl Heinz
1
Hofebauer, Andreas
1
Hundhausen, Carl
1
Höfner, Klaus
1
Hötting, Karl-Heinz
1
more ...
less ...
Published in...
All
Organisation und praktische Anwendung
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Werbeerfolgsprognose
Pepels, Werner
-
2008
Persistent link: https://www.econbiz.de/10003767428
Saved in:
2
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
