Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"deu"
~person:"Pepels, Werner"
~subject:"Kommunikation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Endogenous growth, downward wa...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kommunikation
Theorie
66
Theory
66
Deutschland
31
Germany
31
Marketing
29
Betriebswirtschaftslehre
18
Business economics
18
Marketing management
17
Marketingmanagement
17
Marketing theory
9
Marketingtheorie
9
Product management
7
Produktmanagement
7
Unternehmen
7
Business process management
5
Fertigungsprogramm
5
Master production schedule
5
Physical distribution
5
Prozessmanagement
5
Vertrieb
5
Beziehungsmarketing
4
Brand management
4
Communication
4
Handelsbetrieb
4
Innovation management
4
Innovationsmanagement
4
Management
4
Markenführung
4
Relationship marketing
4
Advertising
3
Consumer behaviour
3
Controlling
3
Dienstleistung
3
Dienstleistungsmanagement
3
Handelsmanagement
3
Kommunikationspolitik
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Management control
3
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Lehrbuch
1
Textbook
1
Language
All
German
Author
All
Pepels, Werner
Priddat, Birger P.
9
Bruhn, Manfred
8
Zerfaß, Ansgar
7
Esch, Franz-Rudolf
6
Huck-Sandhu, Simone
6
Mast, Claudia
6
Bolten, Jürgen
4
Piwinger, Manfred
4
Unger, Fritz
4
Baecker, Dirk
3
Bentele, Günter
3
Bohnet, Iris
3
Buchele, Mark-Steffen
3
Enke, Margit
3
Hagenhoff, Svenja
3
Hoepfner, Jörg
3
Kalbitzer, Ute
3
Liebert, Tobias
3
Reimann, Martin
3
Streit, Manfred E.
3
Ahlers, Grit Mareike
2
Biesecker, Adelheid
2
Blickle, Gerhard
2
Boltres-Streeck, Klaus
2
Bungarten, Theo
2
Callsen-Bracker, Hans-Markus
2
Ebert, Werner
2
Emrich, Christin
2
Frommeyer, Astrid
2
Fuchs, Wolfgang
2
Havenith, Wolfgang
2
Hecker, Marco H.
2
Hegele-Raih, Cornelia
2
Helm, Sabrina
2
Hoffjann, Olaf
2
Kesting, Stefan
2
Klöppner, Volkhardt
2
Lischka, Andreas
2
Lohse, Dieter
2
more ...
less ...
Published in...
All
Praxisnahes Wirtschaftsstudium
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Grundzüge der MarketingKommunikations-Planung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000815300
Saved in:
2
Einführung in die Kommunikationspolitik : eine Werbelehre mit Beispielen und Kontrollfragen
Pepels, Werner
-
1997
Persistent link: https://www.econbiz.de/10014011340
Saved in:
3
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
Saved in:
4
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
-
1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
