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~language:"deu"
~person:"Pepels, Werner"
~subject:"Kommunikationspolitik"
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Pepels, Werner
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Einführung in die Kommunikationspolitik : eine Werbelehre mit Beispielen und Kontrollfragen
Pepels, Werner
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1997
Persistent link: https://www.econbiz.de/10014011340
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Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
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1994
Persistent link: https://www.econbiz.de/10000374658
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Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
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1996
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
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