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~language:"deu"
~person:"Reeh, Marc-Oliver"
~type_genre:"Fallstudie"
~type_genre:"Glossar enthalten"
~type_genre:"Non-commercial literature"
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Reeh, Marc-Oliver
Wiedmann, Klaus-Peter
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Integration von Geschäftskunden im Rahmen des Open-Innovation-Ansatzes in der Industrie
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Pankalla, Lars
; …
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2008
Persistent link: https://www.econbiz.de/10003814839
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Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
-
2007
Persistent link: https://www.econbiz.de/10003726335
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3
Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
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Potenziale des Einsatzes von RFID-Systemen für das Marketing im Einzelhandel
Wiedmann, Klaus-Peter
-
2005
Persistent link: https://www.econbiz.de/10014011943
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