Aspekt des richtigen Einsatzes von Marketing-Mix-Instrumenten unter Berücksichtigung der kulturspezifischen Eigenschaften des … Unternehmensentscheidungen im Bereich Marketing-Mix-Instrumente im Rahmen eines Russlandgeschäfts unterstützen werden. … reorientation of the country?s economy ? strategic marketing decisions for market entry play a decisive role in the success or …

also being captured at IUBH, in particular in the Bachelor & Master program "Marketing management". In this paper, six …, Erfurt, Hamburg, Munich and Vienna to analyze sustainability topics within marketing. More specifically, the paper describes … and by creating a marketing plan. Overall, this paper gives a holistic view for teaching staff on how to incorporate …