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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Beurteilung von Markenerweiterungen
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 825-842)
.
2001
Persistent link: https://www.econbiz.de/10003004236
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Einfluß der Markenerweiterung auf Marktanteil und Werbeeffizienz
Smith, Daniel C.
;
Park, C. Whan
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 843-865)
.
2001
Persistent link: https://www.econbiz.de/10003004258
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3
Beurteilung von Markenerweiterungen
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 963-981)
.
2005
Persistent link: https://www.econbiz.de/10003100806
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