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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
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Überlegenheit im Wettbewerb durch Information: der Knowledge Management Prozess
McDonald, Malcolm
(
contributor
)
- In:
Handbuch Relationship Marketing : Konzeption und …
,
(pp. 181-196)
.
2003
Persistent link: https://www.econbiz.de/10001775481
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Marketing by matrix : [100 praxiserprobte Wege, Ihr strategisches und taktisches Marketing zu verbessern]
McDonald, Malcolm
;
Leppard, John
-
1993
Persistent link: https://www.econbiz.de/10004158916
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3
Verkaufsmanagement : Dienstleistungen und Produkte richtig verkaufen ; Schnellkurs Profi-Wissen
McDonald, Malcolm
;
Morris, Peter
-
1998
Persistent link: https://www.econbiz.de/10004230638
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Marketingpläne : eine Einführung für die praktische Anwendung
McDonald, Malcolm
-
2008
-
6. Aufl.
Persistent link: https://www.econbiz.de/10003751051
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