The paper develops a sociological approach for understanding the role of expectations in collective action. It argues that an approach based on expectations is better suited to explain collective action in episodes of social change than existing sociological theories. Two case studies - one on...

Studies from various disciplines show that including more meat-free dishes in our diets benefits our environment and our health while also promoting animal welfare. However, little is known about what encourages the adoption of more meat-free meal choices into our everyday diets. This paper...