Influencer Marketing
Prof. Dr. Bettina Lis, Dr. Christian Neßler, Sandra Ziewiecki
| Year of publication: |
2018
|
|---|---|
| Authors: | Lis, Bettina ; Neßler, Christian ; Ziewiecki, Sandra |
| Published in: |
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung. - München : Beck, ISSN 0340-1650, ZDB-ID 120285-6. - Vol. 48.2019, 2/3, p. 55-57
|
| Subject: | Social influence | eWOM | Influencer Marketing | Social Media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011988342