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Les bases du marketing
Delerm, Sophie; Helfer, Jean-Pierre; Orsoni, Jacques - 1998 - 2. éd.
Persistent link: https://www.econbiz.de/10004371971
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Dictionnaire de marketing
Albertini, Thérèse; Helfer, Jean-Pierre; Orsoni, Jacques - 2003 - 2. éd.
Persistent link: https://www.econbiz.de/10004779236
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Dictionnaire de marketing
Albertini, Thérèse; Helfer, Jean-Pierre; Orsoni, Jacques - 2008 - 3. éd.
Persistent link: https://www.econbiz.de/10004924007
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Marketing
Helfer, Jean-Pierre; Orsoni, Jacques - 1988
Persistent link: https://www.econbiz.de/10009604193