Fantauzzi, Chiara; Frondizi, Rocco; Colasanti, Nathalie; … - In: Administrative Sciences : open access journal 9 (2019) 4/82, pp. 1-16
operate in a strategic manner, by performing marketing and merchandising activities. Indeed, in a sector characterized by the … of the paper is to individuate marketing and merchandising strategies in higher education and to evaluate their …