We modify the price-setting version of the vertically differentiated duopoly model by Aoki (2003) by introducing an extended game in which firms non-cooperatively choose the timing of moves at the quality stage. Our results show that there are multiple equilibria in pure strategies, in which...

This original new book offers a comprehensive and engaging perspective on the theory of vertical differentiation. It enables the reader to grasp the key concepts and effects that product quality has both on firms' behaviour and market structure, and the ways in which this relationship has...

Zaccour (2008) investigates the behaviour of a marketing channel where firms invest in advertising to increase brand equity, showing that an exogenous twopart tariff cannot be used to replicate the vertically integrated monopolist's performance. I revisit the same model proving the existence of...