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Turban, Efraim; King, David; Lang, Judy - 2009 - 2. ed., internat. ed.

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First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions

Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

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B2B e-commerce

Shankar, Venkatesh - In: Handbook of business-to-business marketing, (pp. 625-638). 2012

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First-mover advantage in the Internet-enabled market environment

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Electronic commerce : a managerial and social networks perspective

Turban, Efraim; King, David; Lee, Jae Kyu; Liang, Ting-Peng - 2015 - Eighth edition

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of...