Internet transactions in novel ways. Despite this massive growth and new medium, empirical work in marketing and economics on … essay, ``Sponsored Search Auctions: Research Opportunities in Marketing,'' outlines areas of future inquiry that I intend … extension of the existing literature enables an exploration of the implications of the auction house's marketing on its …

mouth proactively, and that it is an effective marketing tool for turbulent environments. Furthermore, chaos theory is shown …, in South Africa and possibly in other under-developed and developing countries, word of mouth is critical to marketing to …

marketing) is comparatively new to the lodging industry, asfar as being a formalized and accepted management discipline … and workingthem into the marketing, sales, and servicing paradigms ofthe future. …

The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only … marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the …

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies …. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and … content marketing approaches. In this context, objective of this study is to focus on intelligent content marketing, which can …