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~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Bruhn, Manfred"
~person:"Peter, Jerome Paul"
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Marketing
133
Marketingmanagement
49
Marketing management
41
Theorie
21
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21
Einführung
15
Strategisches Management
13
Aufsatzsammlung
12
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12
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12
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Language
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English
French
Undetermined
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German
172
Author
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Armstrong, Gary
Baker, Michael John
Bruhn, Manfred
Peter, Jerome Paul
Kotler, Philip
176
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
McDonald, Malcolm
47
Sheth, Jagdish N.
47
Garcia, Philip
41
Brorsen, B. Wade
39
Brown, Stephen
39
Kerin, Roger A.
39
Griffith, Garry R.
37
Tadajewski, Mark
35
Ward, Clement E.
34
Ferrell, Odies C.
33
Piercy, Nigel
33
Hair, Joseph F.
32
Svensson, Göran
32
Moutinho, Luiz
31
Rausser, Gordon C.
31
Good, Darrel
30
Homburg, Christian
28
Richards, Timothy J.
28
Sexton, Richard J.
28
Tschirley, David L.
28
Fill, Chris
27
Leeflang, Peter
27
Schmit, Todd M.
27
Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
26
Kaynak, Erdener
25
Kitchen, Philip J.
25
Kurtz, David L.
25
Malhotra, Naresh K.
25
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Chartered Institute of Marketing
1
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1
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1
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1
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Always learning
3
McGraw-Hill/Irwin series in marketing
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1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
EBSCOhost eBook Collection
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Journal of customer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing
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1
Pearson Education International
1
Pearson Global edition
1
Penguin Books
1
Penguin modern management texts
1
Schriftenreihe der European Business School Schloß Reichartshausen am Rhein
1
The Prentice Hall series in marketing
1
The marketing series
1
Wissenschaft & Praxis
1
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USB Cologne (EcoSocSci)
69
ECONIS (ZBW)
66
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1
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
2
BWL an der Schwelle zum Jahrtausendwechsel : Millenniums-Ausgabe
Bruhn, Manfred
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001438100
Saved in:
3
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
4
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
5
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
6
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
7
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
8
Marketing
: an introd. text
Baker, Michael John
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000726854
Saved in:
9
The
marketing
book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
10
Market development
Baker, Michael John
-
1983
Persistent link: https://www.econbiz.de/10000559657
Saved in:
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