//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~language:"fra"
~language:"und"
~language:"vie"
~person:"Armstrong, Gary"
~person:"Baker, Michael John"
~person:"Fill, Chris"
~person:"Peter, Jerome Paul"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Upgraded social status and con...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Marketing
137
Marketingmanagement
50
Marketing management
44
Theorie
19
Theory
19
Einführung
15
Marketing theory
15
Marketingtheorie
15
Strategisches Management
12
Kommunikation
11
Beziehungsmarketing
10
Relationship marketing
10
USA
10
United States
9
Aufsatzsammlung
7
Marktforschung
7
Communication
6
Kommunikationsstrategie
6
Unternehmen
6
Verbraucherverhalten
6
Werbung
6
Consumer behaviour
5
Kommunikationsmodell
5
Konsumentenverhalten
5
Management
5
Market research
5
Selling
4
Verkauf
4
Wörterbuch
4
Advertising
3
Brand management
3
Communication in marketing
3
Lehrbuch
3
Markenführung
3
Consumer behavior
2
Distribution channel
2
Marktkommunikation
2
Public relations
2
Vertriebsweg
2
Absatz
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Book / Working Paper
134
Article
4
Type of publication (narrower categories)
All
Lehrbuch
49
Textbook
47
Glossar enthalten
16
Glossary included
16
Bibliographie
8
Einführung
5
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie
1
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Enzyklopädie
1
Fallstudie
1
Nachruf
1
Nachschlagewerk
1
Reference book
1
more ...
less ...
Language
All
English
French
Undetermined
Vietnamese
German
11
Author
All
Armstrong, Gary
Baker, Michael John
Fill, Chris
Peter, Jerome Paul
Kotler, Philip
176
Irwin, Scott H.
94
Kaiser, Harry M.
68
Wilson, William W.
62
Good, Darrel L.
61
Jabbar, Mohammad A.
51
Jayne, Thomas S.
49
McDonald, Malcolm
47
Sheth, Jagdish N.
47
Garcia, Philip
41
Brorsen, B. Wade
39
Brown, Stephen
39
Kerin, Roger A.
39
Griffith, Garry R.
37
Tadajewski, Mark
35
Ward, Clement E.
34
Ferrell, Odies C.
33
Piercy, Nigel
33
Hair, Joseph F.
32
Svensson, Göran
32
Moutinho, Luiz
31
Rausser, Gordon C.
31
Good, Darrel
30
Homburg, Christian
28
Richards, Timothy J.
28
Sexton, Richard J.
28
Tschirley, David L.
28
Leeflang, Peter
27
Schmit, Todd M.
27
Franses, Philip Hans
26
Lovelock, Christopher H.
26
Woods, Timothy A.
26
Kaynak, Erdener
25
Kitchen, Philip J.
25
Kurtz, David L.
25
Malhotra, Naresh K.
25
more ...
less ...
Institution
All
Chartered Institute of Marketing
2
NetLibrary, Inc
1
Published in...
All
Always learning
3
McGraw-Hill/Irwin series in marketing
2
Always Learning
1
CIM coursebook
1
EBSCOhost eBook Collection
1
EuroMed journal of business
1
Journal of customer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing
1
Marketing communication : new approaches, technologies, and styles
1
McGraw-Hill higher education
1
Pearson Education International
1
Pearson Global edition
1
Penguin Books
1
Penguin modern management texts
1
The Prentice Hall series in marketing
1
The marketing review
1
The marketing series
1
more ...
less ...
Source
All
ECONIS (ZBW)
76
USB Cologne (EcoSocSci)
62
Showing
1
-
10
of
138
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
2
Football in Africa : conflict, conciliation and community
Armstrong, Gary
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004790738
Saved in:
3
Consumer behavior and
marketing
strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
4
Marketing
: an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
5
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
6
Marketing
management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
Saved in:
7
Marketing
: an introd. text
Baker, Michael John
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000726854
Saved in:
8
The
marketing
book
Baker, Michael John
(
contributor
)
-
1994
-
3., rev. ed
Persistent link: https://www.econbiz.de/10000550885
Saved in:
9
Market development
Baker, Michael John
-
1983
Persistent link: https://www.econbiz.de/10000559657
Saved in:
10
Marketing
strategy and management
Baker, Michael J.
;
Baker, Michael John
-
1985
Persistent link: https://www.econbiz.de/10000559830
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->