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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
Hildebrandt, Lutz (ed.); Homburg, Christian (ed.) - 1998
Persistent link: https://www.econbiz.de/10000974629
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Football in Africa : conflict, conciliation and community
Armstrong, Gary (contributor) - 2003
Persistent link: https://www.econbiz.de/10004790738
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1997 - 4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10000602504
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 2010 - 13. ed.
Persistent link: https://www.econbiz.de/10003776958
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Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley; Homburg, Christian; Workman, John P. - 2009
Persistent link: https://www.econbiz.de/10003836642