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~language:"eng"
~language:"ita"
~person:"Boisvenue, Geovon A."
~person:"Hollanders, David"
~type_genre:"Fallstudie"
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The influence of negative newspaper coverage on consumer confidence : the Dutch case
Hollanders, David
;
Vliegenthart, Rens
-
2009
Persistent link: https://www.econbiz.de/10003865790
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2
Social media marketing analytics : a case study of the public's perception of Indianapolis as Super Bowl XLVI host city
Vorvoreanu, Mihaela
;
Boisvenue, Geovon A.
;
Wojtalewicz, …
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 321-328
Persistent link: https://www.econbiz.de/10009781276
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