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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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Economia della televisione
Gambaro, Marco; Silva, Francesco - 1992
Persistent link: https://www.econbiz.de/10000885519
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Per una nuova riforma della RAI
Jacobelli, Jader (contributor) - 1992
Persistent link: https://www.econbiz.de/10000886322
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MEDIA programme : MEDIA ; Measures to encourage the development of the European audiovisual industry
1994 - Ed. 5
Persistent link: https://www.econbiz.de/10000897077
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Misregulating television : network dominance and the FCC
Besen, Stanley M. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000739363
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Measures to encourage the development of the industry of audiovisual production : MEDIA 92
1990
Persistent link: https://www.econbiz.de/10000813249
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Mesures pour encourager le développement de l'industrie audiovisuelle : MEDIA 92 ; vade mecum
1990 - Ed. 4
Persistent link: https://www.econbiz.de/10000813253
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Canadian television broadcasting structure, performance and regulation
Babe, Robert E. - 1979
Persistent link: https://www.econbiz.de/10000558987