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~language:"ita"
~subject:"Deutschland"
~subject:"Fernsehprogramm"
~subject:"Werbung"
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220
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182
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164
television
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Kind, Hans Jarle
6
Nilssen, Tore
6
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5
Müller, Helge
5
Neumeier, Florian
5
Stennek, Johan
5
Sørgard, Lars
5
Anderson, Simon P.
4
Coate, Stephen
4
Hornuf, Lars
4
Moshary, Sarah
4
Rieger, Marc Oliver
4
Song, Jihong
4
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3
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3
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3
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3
Romaniuk, Jenni
3
Tainsky, Scott
3
Wilbur, Kenneth C.
3
Beal, Virginia
2
Bellman, Steven
2
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Etayo, Cristina
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2
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2
Hartmann, Sven Alfred
2
Hervet, Guillaume
2
Kent, Robert J.
2
Puente, Víctor
2
Rodríguez, Plácido
2
Schmidt, Sascha Leonard
2
Schreyer, Dominik
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Sánchez-Tabernero, Alfonso
2
Torgler, Benno
2
Varan, Duane
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2
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National Bureau of Economic Research
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British Film Institute
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Carnegie Commission on Educational Television
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Europarat
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Europarat / Audiovisuelle Informationsstelle
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Journal of marketing communications
5
CESifo working papers
4
Arts and the market
3
International journal of sport finance
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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3
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Houghton Mifflin Adviser in Marketing
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IAAEU discussion paper series in economics
2
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International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International screen industries
2
JMM : the international journal on media management
2
Joint discussion paper series in economics : publ. by the Universities of Aachen, Gießen, Göttingen, Kassel, Marburg, Siegen
2
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2
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P / the Rand Corporation
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Advances in media, entertainment, and the arts (AMEA) book series
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ECONIS (ZBW)
182
USB Cologne (EcoSocSci)
7
EconStor
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USB Cologne (business full texts)
1
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Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
8
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
9
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
10
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
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