The role of the marketing mix in television media and the concept of "consumer audience"
Tatjana Petkovska Mirchevska; German Filkov
| Year of publication: |
2014
|
|---|---|
| Authors: | Petkovska Mirčevska, Tatjana ; Filkov, German |
| Published in: |
Economic development : journal of the Institute of Economics, Skopje. - Skopje, ISSN 1409-7893, ZDB-ID 2215099-7. - Vol. 16.2014, 1/2, p. 11-29
|
| Subject: | marketing mix | media | television | television audience advertising | public | Marketingmanagement | Marketing management | Fernsehen | Television | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Fernsehwerbung | Television advertising | Mediensektor | Media industries | Fernsehprogramm | Television programme |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010395707