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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...
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Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
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Applications such as iMessage, KakaoTalk, LINE, Signal, Skype, Snapchat, Threema, Viber, WhatsApp and WeChat have become an increasingly popular means of personal and business interaction. Surprisingly little academic effort has gone into understanding the nature and origin of these...
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research, especially in the field of technology adoption. According to the Theory of Planned Behavior (TPB), a widely used and …'s intentions and actions. In the context of technology adoption identifiying salient beliefs is essential when thinking of … patients with chronic conditions have towards the use of medical apps (mHealth)? The results show behavioral, normative and …
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is known about the actual burdens and drivers for adoption of e-health innovations by physicians. Objective: Based on a …
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