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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner A. - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10004557815
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Visual marketing : from attention to action
Wedel, Michel (contributor) - 2008
Persistent link: https://www.econbiz.de/10004894463
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Eye tracking for visual marketing
Wedel, Michel; Pieters, Rik - 2008
Persistent link: https://www.econbiz.de/10004951120
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Market segmentation : conceptual and methodological foundations
Wedel, Michel; Kamakura, Wagner Antonio - 2000 - 2. ed.
Persistent link: https://www.econbiz.de/10001422025
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Heterogeneous and nonproportional effects of marketing variables on brand switching : an application of a discrete time duration model ; research note
Wedel, Michel; Kamakura, Wagner A. - 1993
Persistent link: https://www.econbiz.de/10000870840
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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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The influence of involvement on brand dissimularities and MLMDS solutions
Bijmolt, Tammo H. A.; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000856803
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393
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A maximum likelihood methodology for segmentation in conjoint models
Wedel, Michel; Vriens, Marco; DeSarbo, Wayne - 1991
Persistent link: https://www.econbiz.de/10000823926
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Concomitant variable latent class models for conjoint analysis
Kamakura, Wagner A. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 451-464
Persistent link: https://www.econbiz.de/10001175290