Now fully revised and updated-the classic book on effective R&D management "This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces."...

Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer...

book 1. Accounting: Introducing financial statements ; Reporting profit or loss in the income statement ; Reporting financial condition in the balance sheet ; Reporting cash sources and uses in the statement of cash flows ; Reading a financial report -- book 2. Operations management: Designing...

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can...