In this paper the importance of word of mouth for marketing management in the twenty-first century will be discussed. After a short introduction, there will be a focus on the demarcations and problems of traditional marketing. Then, in the third section, word of mouth (WOM) and word-of-mouth...

This study spotlighted on the financial services industry specifically in the creation of brand trust across online channel, which constructs a significant contribution to the under-researched area of online branding. Content analysis was performed on the web sites of top ten bank retailers in...

As it is emphasized in marketing, management, and strategic management literature, "market orientation", "learning orientation", and "innovativeness" are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of...

This paper examines the influence of external information on their purchase behaviour of GM food. Data are gathered from auction experiments. The results show that external information affects the purchase behaviour of consumers. Participants who receive single negative information from...

Past research has focused mainly on discovering the relationship between brand image, brand attitude, and purchasing behavior. Such studies have found that consumers will rely on brand preference as the major purchasing reference when they have positive brand attitudes toward products. Because...

This study is designed to clarify the integral component and criteria of the success of the electoral candidate and its impact on the voters' selection decision (a case study of Jordanian voters). For the purpose of identifying the most important basic components that influence voters choice...

Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...

This paper analyzed the measurement and the classification of marketing capabilities of China’s agricultural science and technology enterprises. According to the existing literatures, the scale of marketing capability is developed. With using of the first-hand data of 268 China’s...

This study was aimed to obtain creative industries SMEs potentials developed in Cimahi, determine creative industries that could be prioritized as a market leader, obtain ideas of they behaved in utilizing the internet and E-Commerce, and acquire concept models through E-Commerce marketing. The...

This research aims to probe the influence of online game endorsement on adolescent involvement and game purchase intention. Involvement means the perceived importance and interest stimulate. The high involvement means consumers will spend more time considering and collecting data in order to...