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A causal structure analysis of advertising effects on attitudes toward foreign brands

Yi, Chull-Young - 1991

The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors regarding advertising, country perceptions and product on brand attitude,...

Persistent link: https://www.econbiz.de/10009477636

Upgraded social status and consumption: An exploratory investigation of differences between consumers who experienced and consumers who did not experience upgraded status

Curias, Nadine Josine Julia - 1991

The purpose of this dissertation was to explore differences in consumption behavior between consumers who experienced upgraded social status and consumers who did not experience such change. The study was designed to offer marketers information about changes in consumption behavior that occur...

Persistent link: https://www.econbiz.de/10009477677

Health claims and consumer skepticism: The influencing effects of information type, sponsor reputation, and information channel

Caudill, Eve Martha - 1995

This dissertation research examines consumer skepticism and the possible mitigating effect of credibility on consumers' behavior in the marketplace. Of particular interest to this research is the interaction between the credibility of a set of information and consumers' skepticism toward a...

Persistent link: https://www.econbiz.de/10009477878

Internet advertising: A selectivity model approach to analyzing gender differences in information processing.

Wolin, Lori D. - Florida Atlantic University

sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for … sphere of gender which is a critical factor in developing sales and marketing strategy and commonly used as a basis for …

Persistent link: https://www.econbiz.de/10009431365

Connected Marketing

Ostman, Scott - In: Journal of Product & Brand Management 16 (2007) 3, pp. 215-215

Persistent link: https://www.econbiz.de/10014895970

Chinese Marketing and Management Scales

Yau, Oliver H.; Lee, Bernard - 2024

: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected … needs of scholars interested in developing marketing and management theories that are relevant within the context of China … “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This …