Is it possible to improve the relationship between marketing and sales?
Year of publication: |
2014
|
---|---|
Authors: | Kolouchova, Daniela ; Rožek, Jan |
Published in: |
Central European business review : CEBR. - Prague : Oeconomica Publ. House, ISSN 1805-4854, ZDB-ID 2760995-9. - Vol. 3.2014, 4, p. 30-36
|
Subject: | marketing | sales | management | interfunctional relationship | information flow | Verkauf | Selling | Marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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