Pour, Mona Jami; Mamani, Elnaz Nabizadeh; Rahimzadeh, … - In: International Journal of Customer Relationship … 9 (2018) 2, pp. 1-15
productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …