Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

This volume was prepared by Jens Ruhose while he was working at the Ifo Institute. It was completed in December 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes four self-contained chapters that contribute to the understanding of the...

This volume was prepared by Jens Ruhose while he was working at the Ifo Institute. It was completed in December 2014 and accepted as a doctoral thesis by the Department of Economics at the University of Munich. It includes four self-contained chapters that contribute to the understanding of the...