Spanish Abstract: La presente investigación tiene como objetivo describir y analizar la innovación en las pequeñas y medianas empresas manufactureras ubicadas en Puebla, México. Por lo tanto la pregunta central de la misma es ¿Cuáles son los factores determinantes de la innovación en las...

An experiment was conducted in a restaurant to determine the effects of a small gift upon entry and greeting customers with a thank you for their patronage. Two types of gifts were used: a cup of yogurt and an inexpensive key chain. The authors found that providing a gift upon entry into a store...

Evidence is mounting that the United States is losing its edge as a world leader when it comes to educating its citizens. It now ranks 13th in college graduation rates. In a recent 24-country Survey of Adult Skills, the U.S. ranked 16th in literary proficiency and 21st in numeracy proficiency....

Business is a very popular major today. Numerous articles have been written attacking the business major claiming that it is not rigorous enough and does not teach what it purports to do, especially in areas such as ethics. This paper discusses some of the issues with business as a major and...

In the corporate world, with its global, competitive environment, many firms have become learning organizations in order to survive and thrive. Similarly, 21st century universities that succeed will be lean, flexible, and nimble; Peter Drucker once asserted that in the not-so-distant future...

The authors investigate the question of the optimal number of points to use on a rating scale using validity as the major criterion for comparison. In the reported study, perhaps surprisingly, the results suggest that the 11-point rating scale may be the best performer

The government is spending a great deal of money in an effort to improve the completion rate of college students. So far, despite vast amounts of money spent, the six-year completion rate is a dismal 54%. This paper examines various solutions to this problem as well as how to reduce the great...

This paper describes skills that today's accounting and business students must acquire to achieve success in the corporate world. Students without these skills may get jobs but will ultimately find themselves underemployed in dead-end jobs. Although specialized knowledge in a discipline is...

One researcher asserts that half of the 4,000 colleges and universities in the United States will be bankrupt within the next few decades. Change is coming whether colleges and universities like it or not. Think of what is happening to the newspapers and retailers. Unfortunately, most...

One college president remarked: "Colleges are very good at adding. They're not good at subtracting." This is not only true when it comes to creating academic departments but is also true with respect to hiring administrators. This paper demonstrates that reducing the number of departments via...