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Key qualitative and quantitative indicators : towards an integrated evaluation framework for government websites in Thailand
Boonchutima, Smith - In: International journal of business and systems research 8 (2014) 2, pp. 111-129
Persistent link: https://www.econbiz.de/10011305853
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Public relations measurement and evaluation
Macnamara, Jim - In: Public Relations, (pp. 249-273). 2021
Persistent link: https://www.econbiz.de/10012504926
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Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830
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Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation
Baerns, Barbara - In: Public relations metrics : research and evaluation, (pp. 154-169). 2008
Persistent link: https://www.econbiz.de/10003753849
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The case study as an evaluation tool for public relations
Eiró-Gomes, Mafalda; Duarte, João - In: Public relations metrics : research and evaluation, (pp. 235-251). 2008
Persistent link: https://www.econbiz.de/10003753879
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Defining the gap between research and practice in public relations programme evaluation : towards a new research agenda
Gregory, Anne; Watson, Tom - In: Journal of marketing communications 14 (2008) 5, pp. 337-350
Persistent link: https://www.econbiz.de/10003788445
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The importance of "niche" journals to new business-communication academics : and to all of us
Rentz, Kathryn - In: Journal of business communication : JBC 46 (2009) 3, pp. 404-411
Persistent link: https://www.econbiz.de/10003860537
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Evaluating public relations : a best practice guide to public relations planning, research and evaluation
Watson, Tom; Noble, Paul - 2007 - 2nd ed.
Persistent link: https://www.econbiz.de/10003479609
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Campaign evaluation
Quinn-Allan, Deirdre - In: Public relations campaigns, (pp. 65-80). 2009
Persistent link: https://www.econbiz.de/10003974565