Public relations measurement and evaluation
Jim Macnamara
| Year of publication: |
2021
|
|---|---|
| Authors: | Macnamara, Jim |
| Published in: |
Public Relations. - Berlin : de Gruyter Mouton, ISBN 3-11-055229-9. - 2021, p. 249-273
|
| Subject: | measurement | evaluation | theory of change | program logic models | evaluation frameworks | Bewertung | Evaluation | Öffentlichkeitsarbeit | Public relations | Messung | Measurement | Performance-Messung | Performance measurement | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1515/9783110554250-014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504926