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Equity marketing: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten Marketing
Bayón, Tomás; Gutsche, Jens; Bauer, Hans H. - 2001
Persistent link: https://www.econbiz.de/10001647013
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Analyzing product efficiency : a customer-oriented approach
Bauer, Hans H.; Hammerschmidt, Maik; Staat, Matthias - 2002
Persistent link: https://www.econbiz.de/10004463659
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Marketing Performance : Messen Analysieren Optimieren
Bauer, Hans H. - 2006
Persistent link: https://www.econbiz.de/10004920140
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Political marketing: an information‐economic analysis
Bauer, Hans H.; Huber, Frank; Herrmann, Andreas - In: European Journal of Marketing 30 (1996) 10/11, pp. 152-165
Outlines awareness of political marketing in Germany and argues that there is a need for the German political parties … to market themselves. Discusses some of the essential aspects of political marketing, with particular reference to the …
Persistent link: https://www.econbiz.de/10014723202