Business-to-business (B2B) marketers face the challenge of how to communicate best with decision-makers in a firm. For example, firms selling software and IT need to identify IT decision-makers (ITDM) within a firm. The modern digital environment in theory allows B2B marketers to target such...

Some policymakers argue that consumers need legal protection of theirprivacy before they adopt interactive technologies. Others contend thatprivacy regulations impose costs that deter adoption. We contribute tothis growing debate by quantifying the effect of state privacyregulation on the...