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~language:"eng"
~person:"Albers, Sönke"
~person:"Hair, Joseph F."
~person:"Hruschka, Harald"
~source:"econis"
~subject:"Deutschland <DDR>"
~subject:"Interview"
~subject:"Marktforschung"
~subject:"Polen"
~subject:"United States"
~subject:"Unternehmen"
~subject:"Verbraucherverhalten"
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Albers, Sönke
Hair, Joseph F.
Hruschka, Harald
Malhotra, Naresh K.
48
Kumar, V.
21
Sarstedt, Marko
21
Kamakura, Wagner A.
20
Wedel, Michel
20
Green, Paul E.
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Kotler, Philip
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Sheth, Jagdish N.
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Herrmann, Andreas
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Belk, Russell W.
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Huber, Frank
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Viswanathan, Madhu
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Day, George S.
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Eisend, Martin
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Peter, Jerome Paul
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Weijters, Bert
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Zaltman, Gerald
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Wind, Yoram
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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1
Marketing research
Shiu, Eric
;
Hair, Joseph F.
;
Bush, Robert
;
Ortinau, David
-
2009
Persistent link: https://www.econbiz.de/10003979936
Saved in:
2
Marketing research : in a digital information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2009
-
4. Aufl., int. student ed.
Persistent link: https://www.econbiz.de/10003571675
Saved in:
3
Essentials of marketing research
Hair, Joseph F.
;
Wolfinbarger, Mary F.
;
Ortinau, David J.
; …
-
2010
-
2. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003876241
Saved in:
4
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
Saved in:
5
Homogeneous and latent class versions of the neural net-multinomial logit model (NN-NML) : a semiparametric approach to analyze brand choice
Hruschka, Harald
;
Probst, Markus
;
Fettes, Werner
-
2001
Persistent link: https://www.econbiz.de/10001619754
Saved in:
6
Estimation of general attraction models : a semi-parametric additive modeling approach
Hruschka, Harald
-
1999
Persistent link: https://www.econbiz.de/10013408227
Saved in:
7
Essays zur Kundenakquisition im industriellen Projektgeschäft
Söhnchen, Florian
-
2008
Persistent link: https://www.econbiz.de/10003719267
Saved in:
8
Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.
;
Albers, S.
-
1986
Persistent link: https://www.econbiz.de/10000071588
Saved in:
9
Vickrey vs. ebay : why second-price sealed-bid auctions lead to more realistic price-demand functions
Barrot, Christian
;
Albers, Sönke
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
4
,
pp. 7-38
Persistent link: https://www.econbiz.de/10008903704
Saved in:
10
Statistical and managerial relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 94-102
Persistent link: https://www.econbiz.de/10003391506
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