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~language:"eng"
~person:"Alonso, Abel Duarte"
~type_genre:"Case study"
~type_genre:"Multi-volume publication"
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Alonso, Abel Duarte
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International journal of leisure and tourism marketing : IJLTM
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
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2
"Rusting on" fans : nurturing sport team identification via the creation of generational fandom ; a case study
O'Shea, Michelle A.
;
Alonso, Abel Duarte
- In:
International journal of sport management and marketing …
12
(
2012
)
1/2
,
pp. 39-56
Persistent link: https://www.econbiz.de/10009707207
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