We report the results of a choice-experiment study to model preferences over a selection of breed traits of 'creole' pigs. The study was conducted amongst households of backyard producers and small farmers rearing this local breed in Yucatan, Mexico. Hypothetical choice data were collected to...

Traditional electrical grid as the largest and most complex industry in the world is currently under fundamental development. According to the IEEE Std1547.4, large distribution systems can be clustered into a number of micro-grids (MGs) to facilitate the control and operation infrastructure in...

We illustrate conditions under which a trade platform selling its own products alongside third-party sellers benefits or harms consumers. This benefits consumers by lowering prices in a suite of models: a gatekeeper platform facing a competitive fringe of sellers, when fringe sellers also have...

We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to construct matrices of dollar rival targeting and estimate...

Equilibrium prices behave quite differently if consumers single-purchase (buy either Time Magazine or Newsweek) or if some consumers multi-purchase (buy both). Prices are strategic complements under single-purchase, and increase with magazine quality. In a multi-purchase regime prices are...

Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...