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Marketing : an introd. text

Baker, Michael John - 1987 - 4. ed

Persistent link: https://www.econbiz.de/10000726854

Dictionary of marketing & advertising

Baker, Michael John - 1990 - 2. ed

Persistent link: https://www.econbiz.de/10000806150

The marketing book

Baker, Michael John (contributor) - 1994 - 3., rev. ed

Persistent link: https://www.econbiz.de/10000550885

Market development

Baker, Michael John - 1983

Persistent link: https://www.econbiz.de/10000559657

Marketing strategy and management

Baker, Michael J.; Baker, Michael John - 1985

Persistent link: https://www.econbiz.de/10000559830

Special issue: Marketing in adversity

Baker, Michael John (contributor) - 2009

Persistent link: https://www.econbiz.de/10003870035

Multistage marketing

Kleinaltenkamp, Michael; Rudolph, Michael; Classen, Matthias - In: Business-to-business marketing management : strategies, …, (pp. 141-174). 2012

Persistent link: https://www.econbiz.de/10009532716

The marketing dilemma

Baker, Michael John - In: EuroMed journal of business 8 (2013) 2, pp. 104-116

Persistent link: https://www.econbiz.de/10010198171

The marketing book

Baker, Michael John (ed.) - 2003 - 5th ed

Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8 …. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the … Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14 …

Persistent link: https://www.econbiz.de/10011479531

Marketing: an introductory text

Baker, Michael J.; Baker, Michael John - 2006 - 7. ed.

Persistent link: https://www.econbiz.de/10002468453