The marketing book

edited by Michael J. Baker

Chapter 7. Business-to-business marketing: organizational buying behaviour, relationships and networksChapter 8. Marketing research; Chapter 9. Quantitative methods in marketing; Chapter 10. Market segmentation; Part Three: Managing the Marketing Function; Chapter 11. Managing the marketing mix; Chapter 12. New product development; Chapter 13. Pricing; Chapter 14. Selling and sales management; Chapter 15. Brand building; Chapter 16. The integration of marketing communicatio

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Year of publication:	2003 ; 5th ed
Other Persons:	Baker, Michael John (ed.)
Institutions:	NetLibrary, Inc (contributor)
Publisher:	Oxford : Butterworth-Heinemann
Subject:	Marketingmanagement \| Marketing management \| Marketing
Description of contents:	Table of Contents [external.dandelon.com]

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Extent:	xxxviii, 834 pages Illustrationen
Series:	EBSCOhost eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Previous ed.: 1999 Includes bibliographical references and index Electronic reproduction, Boulder, Colo : NetLibrary, 2003
ISBN:	0-585-45952-5 ; 978-0-08-049640-5 ; 0-08-049640-7 ; 978-0-585-45952-3 ; 0-7506-5536-4
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011479531