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~language:"eng"
~person:"Barreda, Albert"
~subject:"Social Web"
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Social Web
Beziehungsmarketing
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Brand image
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Barreda, Albert
Bilgihan, Anil
5
Akram, Umair
4
Kacker, Manish
4
Perrigot, Rozenn
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Rita, Paulo
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Journal of vacation marketing : an international journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
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Developing a brand structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
2
Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
4
,
pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
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