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~language:"eng"
~person:"Barreda, Albert A."
~subject:"Social Web"
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Barreda, Albert A.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.
;
Bilgihan, Anil
;
Kageyama, Yoshimasa
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
Saved in:
2
Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.
;
Bilgihan, Anil
;
Nusair, Khaldoon
; …
- In:
Tourism management : research, policies, practice
57
(
2016
),
pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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