The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Albert A. Barreda; Anil Bilgihan; Yoshimasa Kageyama
| Year of publication: |
2015
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|---|---|
| Authors: | Barreda, Albert A. ; Bilgihan, Anil ; Kageyama, Yoshimasa |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 1, p. 16-36
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| Subject: | behavioral intentions | online social network websites | referrals | satisfaction | trust | word of mouth | Virales Marketing | Viral marketing | Social Web | Social web | Vertrauen | Confidence | Soziales Netzwerk | Social network | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011289292