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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Global marketing management : cases and readings
Buzzell, Robert Dow (contributor);  … - 1992 - 2. ed.
Persistent link: https://www.econbiz.de/10013480640
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A Preface to marketing management
Peter, Jerome Paul; Donnelly, James Howard - 2011 - 12. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004953554