Global marketing management
Year of publication: |
c1999 ; 4th ed
|
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Other Persons: | Quelch, John A. (contributor) ; Bartlett, Christopher A. (contributor) |
Publisher: |
Reading, Mass : Addison-Wesley |
Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Management |
Description of contents: | Table of Contents [gbv.de] |
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Services marketing management : an international perspective
Kasper, Hans, (1999)
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert, (1999)
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer, (2005)
- More ...
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Global marketing management : cases and readings
Buzzell, Robert Dow, (1995)
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Global marketing management : a casebook
Quelch, John A., (2006)
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Global marketing management : cases and readings
Buzzell, Robert Dow, (1992)
- More ...