larger scale. Originality/value – This study is of value to academic researchers, restaurant managers/sommeliers and the wine …-reduction strategies (RRS) regarding the consumer wine purchase decision in the fine dining restaurant environment. The study seeks to … consumers who made a wine purchase decision at the restaurant during the collection period. A response rate of 85 per cent is …

attitudes towards having to pay corkage fees for BYOB. Research limitations/implications – The restaurant and wine industries … can partner with restaurants to have permission for consumers to BYOB of their wine to the partnered restaurant without … tentative due to the exploratory nature of this study, these findings may provide useful information to the restaurant and wine …

restaurant environment and the effectiveness of bring-your-own-bottle (BYOB) of wine as a risk-reduction strategy (RRS). The BYOB …This baseline exploratory study investigated the main drivers of perceived risk of wine consumers in the Australian … drivers of risk were: ordering a wine that complements the meal (functional); ordering a wine that suits the occasion …

The overall aim of this baseline exploratory study was to explore the behaviour of wine consumers while dining out in … unique situation associated with wine in these outlets, namely the ‘‘bring-your-own-bottle of wine’’ (BYOB) phenomenon. A … of wine phenomenon is quite prevalent in Australian licensed on-premise foodservice outlets with 26% of all diners …