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~language:"eng"
~person:"Bauer, Hans H."
~person:"Franses, Philip Hans"
~person:"Kerin, Roger A."
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MODELING PERCEPTIONS OF LOCALL...
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Marketing
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Bauer, Hans H.
Franses, Philip Hans
Kerin, Roger A.
Kotler, Philip
20
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13
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13
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12
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9
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ECONIS (ZBW)
18
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1
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
2
Forecasting in
marketing
Franses, Philip Hans
-
2006
support decisions in
marketing
. Due to the sometimes specific nature of variables in
marketing
, the discipline uses …
Persistent link: https://www.econbiz.de/10003338450
Saved in:
3
On the econometrics of the geometric lag model
Franses, Philip Hans
;
Oest, Rutger van
- In:
Economics letters
95
(
2007
)
2
,
pp. 291-296
Persistent link: https://www.econbiz.de/10003460503
Saved in:
4
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
5
Forecasting in
marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
6
Forecasting market shares from models for sales
Fok, Dennis
(
contributor
);
Franses, Philip Hans
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001600516
Saved in:
7
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
8
Equity
marketing
: Gegenstand, Konzepte, Methoden : die Grundzüge eines wertorientierten
Marketing
Bayón, Tomás
;
Gutsche, Jens
;
Bauer, Hans H.
-
2001
Persistent link: https://www.econbiz.de/10001647013
Saved in:
9
Econometric models in
marketing
Franses, Philip Hans
(
ed.
);
Montgomery, Alan
(
ed.
)
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10001634366
Saved in:
10
Deriving dynamic
marketing
effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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