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~language:"eng"
~person:"Beckmann, Suzanne C."
~person:"Levinson, Jay Conrad"
~person:"McDonald, Malcolm"
~subject:"Aufsatzsammlung"
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Aufsatzsammlung
Marketing
18
Strategische Planung
9
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6
Marketingmanagement
6
Strategisches Management
6
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5
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Beckmann, Suzanne C.
Levinson, Jay Conrad
McDonald, Malcolm
Woodside, Arch G.
6
Baker, Michael John
5
Bruhn, Manfred
5
Kitchen, Philip J.
4
Belz, Christian
3
Brown, Stephen
3
Butterfield, Leslie
3
Eastman, Susan Tyler
3
Krafft, Manfred
3
Albers, Sönke
2
Bejou, David
2
Church, Roy A.
2
Cova, Bernard
2
Deshpandé, Rohit
2
Dholakia, Nikhilesh
2
Ebel, Bernhard
2
Foxall, Gordon R.
2
Gottschalk, Bernd
2
Gustafsson, Anders
2
Haugtvedt, Curtis P.
2
Herbrand, Nicolai Oliver
2
Herstatt, Cornelius
2
Hult, Gert Tomas M.
2
Iacobucci, Dawn
2
Jones, John Philip
2
Kashani, Kamran
2
Nwankwo, Sonny
2
Overton, Rodney
2
Rust, Roland T.
2
Scott, Noel
2
Self, Donald R.
2
Sheth, Jagdish N.
2
Tadajewski, Mark
2
Zerdick, Axel
2
Aggarwal, Vinod K.
1
Albach, Horst
1
Alfino, Mark
1
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USB Cologne (EcoSocSci)
2
ECONIS (ZBW)
1
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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C.
(
contributor
)
-
2001
-
1. ed., 2. impr.
Persistent link: https://www.econbiz.de/10004609001
Saved in:
2
Creating a company for customers : how to build and lead a market-driven organization
McDonald, Malcolm
(
contributor
);
Simms, Jane
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10004731931
Saved in:
3
Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C.
(
contributor
); …
-
2001
-
1. ed., 2. impression
Persistent link: https://www.econbiz.de/10001528031
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