Interpretive consumer research : paradigms, methodologies & applications
Year of publication: |
2001 ; 1. ed., 2. impression
|
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Other Persons: | Beckmann, Suzanne C. (contributor) ; Elliott, Richard H. (contributor) |
Publisher: |
Copenhagen [u.a.] : Handelshøjskolens Forlag |
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Theorie | Theory | Wissenschaftliche Methode | Scientific method | Verbraucherforschung | Aufsatzsammlung | Verbraucherverhalten | Forschungsmethode | Interpretation |
Description of contents: | Table of Contents [gbv.de] |
Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
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Participatory research methods for subsistence consumers
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Measurement, reliability and scales construction in a view of classical true-score theory
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Strategic advertising management
Percy, Larry, (2001)
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Drivers for knowledge sharing : propositions for the role of motivational differences
Beckmann, Suzanne C., (2009)
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Barbarossa, Camilla, (2015)
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