Since 2005, the implementation of a traceability system is mandatory to all European food chain operators. Thebalance of costs to build and maintain the traceability system and benefits of traceability depends on the firm'straceability objectives and its resources, as reflected in...

Using case studies from European countries, chapters discuss trust-building methods for food networks in an e-business environment. Key issues include the influence of cultural disparity and cross-border transactions upon major product groups such as meat, cereal products and fresh produce.

Business-to-business (B2B) e-commerce is an innovative use of information and communication technologies and refers to the exchange of goods and related information between companies supported by Internet-based tools such as electronic marketplaces (also called electronic trade platforms) or...