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~language:"eng"
~person:"Burmann, Christoph"
~person:"Kirchgeorg, Manfred"
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Unternehmenskauf in der Steuer...
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Burmann, Christoph
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Möslein, Kathrin
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ECONIS (ZBW)
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Re-modeling the brand purchase funnel : conceptualization and empirical application
Dierks, Alexander
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2017
Persistent link: https://www.econbiz.de/10011632772
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2
Multisensory impact of sport events : a comparative effect analysis based on soccer games
Tham, Thorsten
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2016
Persistent link: https://www.econbiz.de/10011381933
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3
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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4
Identity-based brand management : fundamentals - strategy - implementation - controlling
Burmann, Christoph
;
Riley, Nicola-Maria
;
Halaszovich, …
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2017
Persistent link: https://www.econbiz.de/10011453680
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5
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
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6
Public accelerators in entrepreneurial ecosystems : resource orchestration in the early ecosystem evolution
Harima, Jan
-
2020
Persistent link: https://www.econbiz.de/10012261395
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